Truli Wetsuits

More of us are realizing that running a business that positively impacts the people and the world around us, also positively impacts our profits.

In this new Blue Business Spotlight series, we highlight the people and businesses who are doing something good for our blue planet.  

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Inspired by the vivid colors of the Caribbean and the bold women who play in her waters, 

Truli Wetsuits is squeezing the lime into the black neoprene world of the SCUBA and water sport industries.

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I was hit by a color bomb the moment I saw Truli Wetsuits at the Blue Wild Expo in Ft. Lauderdale, Florida.  Never had I seen a jewel-toned wetsuit, let alone one with yoga-style leggings.  

This is the Truli-Capri.  Made from a vibrant stretchy ultraspan neoprene, the Caribbean hues play off the ocean and symbolize growth (green), balance (blue), passion (pink), and spirit (orange).  When everything comes together in just the right way, it is Harmony. 

This is the Truli-Capri.  Made from a vibrant stretchy ultraspan neoprene, the Caribbean hues play off the ocean and symbolize growth (green), balance (blue), passion (pink), and spirit (orange).  When everything comes together in just the right way, it is Harmony. 


The CEO and designer behind Truli Wetstuits is Canadian Mia Toose.  Meeting Mia was like running into an old dive buddy.  An avid open water swimmer, kiteboarder, and SCUBA diving instructor, Mia describes her relationship to water very much as I do.  

Below the surface, there is tranquility.  The only noise is the sound of your own rhythmic breathing.  Everywhere you look, there's inspiration in the color and patterns of life on the reef.  For once, in the weightless of water, you are free from an otherwise heavy world.

The more we shared stories, the more we realized we were part of the same tribe of waterwomen.
 

Designer and CEO of Truli Wetsuits, Mia Toose.  Image credit: truliwetsuits.com

Designer and CEO of Truli Wetsuits, Mia Toose.  Image credit: truliwetsuits.com

 

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Mia's idea for a colorful women's wetsuit

came to her when she was a SCUBA dive and kiteboarding instructor in the Dominican Republic.  

As someone who lives her life out loud, she was sick of blending into a sea of black neoprene on the dive charters she worked but needed a suit that stayed in place better than her kiteboarding wetsuits.  

In 2014, Mia's first wetsuit design went from sketch to prototype.  Living in the Turks & Caicos Islands and working on a dive boat allowed her to test her wetsuit design first hand with guests, resulting in a second prototype and final sample in 2015.

Today, she has two wetsuit designs, the Truli-Mi signature design and the Truli-Capri and is working on a fleece-lined long-sleeved neoprene top.  

Digitorial:

{Inspirational eye candy with Truli Wetsuits}

I brought along the Truli-Capri on a recent trip to Puerto Rico and truly loved feeling warm, comfortable, and uniquely me.  Check out all of the reasons you will too...

For those of us with a unique, free spirit, the jewel tones are a welcome change from the industry-standard black.

For those of us with a unique, free spirit, the jewel tones are a welcome change from the industry-standard black.

A front zipper free of velcro makes it easy to get in and out of the wetsuit on your own without worrying about hair, skin or bikinis getting caught.

A front zipper free of velcro makes it easy to get in and out of the wetsuit on your own without worrying about hair, skin or bikinis getting caught.

Blindstitching makes for a more secure, waterproof wetsuit as opposed to the more commonly used (and lower quality) Flatlock stitching.

Blindstitching makes for a more secure, waterproof wetsuit as opposed to the more commonly used (and lower quality) Flatlock stitching.

Just as comfortable as your favorite yoga pants, the Truli-Capri legging even comes with a small, stylish back divit.

Just as comfortable as your favorite yoga pants, the Truli-Capri legging even comes with a small, stylish back divit.

Feel like a super heroine while scouting for your next dive adventure.

Feel like a super heroine while scouting for your next dive adventure.

Color-blocking in all the right places enhances your feminine form.

Color-blocking in all the right places enhances your feminine form.

Growing up a competitive swimmer, I never pass up an opportunity to go for a swim, especially when it's in a natural ocean pool!  

Growing up a competitive swimmer, I never pass up an opportunity to go for a swim, especially when it's in a natural ocean pool!  

Dive in, the water's warm in your Truli Wetsuit!  Thanks to an inner orange fleece lining, these wetsuits are 3.5mm thick.

Dive in, the water's warm in your Truli Wetsuit!  Thanks to an inner orange fleece lining, these wetsuits are 3.5mm thick.

The blue Duraglide lamination on the front and back panels of the wetsuit keep you slick under water and protects against wind chill above water.

The blue Duraglide lamination on the front and back panels of the wetsuit keep you slick under water and protects against wind chill above water.

The slight v-neck keeps you from feeling strangled.

The slight v-neck keeps you from feeling strangled.

Love the full range of arm motion Truli Wetsuits provide. 

Love the full range of arm motion Truli Wetsuits provide. 

A major reason why I love Truli Wetsuits is because Mia incorporates eco-friendly processes that utilize neoprene made from natural rubber rather than chemically processed rubber from petroleum products.

A major reason why I love Truli Wetsuits is because Mia incorporates eco-friendly processes that utilize neoprene made from natural rubber rather than chemically processed rubber from petroleum products.

The colors of the Caribbean are the inspiration for Truli Wetsuits.

The colors of the Caribbean are the inspiration for Truli Wetsuits.

The front zip is perfect for staying cool in between adventures and adds a touch of allure.

The front zip is perfect for staying cool in between adventures and adds a touch of allure.

Putting her to rest after a long day on the water.  Tip: Drying your Truli Wetsuit inside out will keep the shiny blue material from getting tacky and becoming a sand magnet.

Putting her to rest after a long day on the water.  Tip: Drying your Truli Wetsuit inside out will keep the shiny blue material from getting tacky and becoming a sand magnet.


Mia often parallels her journey

learning to kiteboard years ago to her journey as an entrepreneur today saying both require an unrelinquishing desire and commitment to put in the work it takes to reach your goals.

Just as she once daydreamed of performing stylish kiteboarding tricks, Mia now holds a vision as to what Truli Wetsuits will become

a means for all women to feel confident in their gear and empowered to pursue their sports and adventure goals.

 

Sponsoring marine education programs such as the Ocean Allison Podcast is just one way Mia is giving back to the ocean community.  In the future, she hopes that the Truli lifestyle she has created will inspire a new tribe of confident, bold watergirls and women who are living life out loud!

Thanks Mia for all that you do for our blue planet!

Putting on a wetsuit should be something you love doing!

 

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