Branding Workshop
Brand Building by the Beach
Our 3 week branding process includes a 2-day in-person retreat-style intensive that helps our clients build meaningful, impactful brands from the start.
REFRESH your business and build meaning back into your brand.
RESTORE and clarify your mind and body through indulgent dips in the sea.
REVIVE your brand and transform the way the world perceives and connects with you.
What to expect
You contact us by email [hello@olapicreative.com] and we schedule a Discovery Session to discuss the state of your business over the phone or in person.
After you select a 2-day window for your retreat and reserve your place via a deposit, we send you a digital contract, work plan, and agenda.
You receive a digital pre-retreat workbook with questions to complete before arrival to help us learn more about your brand so we can better design the visual voice of your brand. Then we dive into the process.
Day One
Morning Meditation
Sustainable Smoothies
Our first morning together, we will meet at Fort Lauderdale Beach to practice breathing, meditation, and journaling exercises that promote flow state.
You nourish your mind and body with sustainably-sourced smoothies.
Brand Foundations
Creative Cocktails
We dive into a series of workshops focused on clarifying and defining the foundation of your brand:
Purpose + Mission + Values + Positioning.
The day ends with creative conversations over cocktails with fellow entrepreneurs and a deliciously colorful dinner before heading back to your sanctuary [a boutique oceanside hotel] for the evening.
Day Two
Water Wellness
Visual Voice
The next morning, you start your day with an inspiring paddle through nature either on either standup paddleboard or kayak.
Gourmet Meals
Together, we will work out the kinks of your brand's visual voice and create a brand inspiration board that you can take home with you right away.
Deliverables
Brunch at the local farmers market will nourish your brain and body in preparation for another series of workshops aimed at getting to the soul of your brand.
We wrap up our time together and within 2-3 weeks, you receive your digital VISUAL BRAND GUIDE complete with everything you need to begin marketing:
Brand Foundations Bulletin
Primary and Secondary Logo files
Color Palette
Typography
Branded Icons
Business Card Design
Postcard Design
Sticker Design
Digital Visual Brand Guide with all of the files ready for download
Based in a boutique hotel in Melbourne Beach, Florida, your inspired home for the weekend invites an opening of the senses. Find yourself become more present, more productive, and more creative. The brand retreat weekend facilitates working in your optimal state of mind - your flow state and that is the secret to getting the most out of our time together.
Best part of all?
The Brand Building by the Beach retreat weekend qualifies as a business expense!
Have a weekend in mind? Complete the form below...
THE WORKSHOPS
Starting with WHY
We first get to the root of why you decided to start the brand. The WHY of your brand is also your purpose. It is a belief about the world that you most likely formed while you were still in your early 20s. From your WHY stems the Purpose Statement of your brand.
Together, we define your Purpose Statement, the North Star of your brand. All design, purchasing, and collaboration decisions will be based on whether they align with your Purpose. Plus, this helps us as designers understand where you are coming from which is essential for conceptualizing the Positioning Statement, logo, and brand assets.
Meeting the HOW
Next, we work on HOW. The HOW supports the WHY and gives rise to the Mission Statement. Usually a Mission Statement reads something like: we do x to help this set of people do y. They can get pretty boring and wordy, fast!
During our brand development/review process, we ask specific questions of you that narrows the Mission Statement down to a succinct 10 word or less declaration.
We then identify your brand values and use them to craft guidelines for making sure the HOW gets met.
Flowing into WHAT
Most brands already know WHAT they are offering. We target or expand your offering(s) in ways that are strategic and flow with your new found clarity of purpose.
“When you have a bigger purpose that
drives your brand, you begin to build something meaningful that transcends
simply what you do. It embodies who you want to be in the world.”
Listening for Visual Voice
Knowing WHY, HOW, and WHAT your brand does allows you to show up for your audience in a way that best serves them. Getting to the soul of who you are establishes the foundation for the various elements of your brand.
Your brand is not just a business name or a logo. It is a collection of graphics, design elements, fonts, vocabulary, and imagery that make up a Visual Voice. Together, we work out the kinks of your Visual Voice and create a Brand Inspiration Board.
Restoring your Self
Research shows that time spent by water makes us more calm, focused, creative, and happier. This is why we believe in the power of the ocean as a mechanism for restoring your mind and body. Through guided intentional time by the water, you learn the tools to live a better life.
INVESTMENT
Your investment for the Brand Building by the Beach package including two-day retreat, accommodations, meals, drinks, all class materials, workshops, brand development consultation and Visual Brand Guide:
$5,500
If you prefer to pay in installments, we have two options for you:
A) Pay in three installments: $2,900 | $1,450 | $1,450
B) Pay in five installments of $1,200 each.
* Please email us to notify us of which payment plan option you prefer:
hello@olapicreative.com
INCLUDED IN REGISTRATION
Focused brand development and oceanside retreat:
(4) Focused Brand Development Workshops
Coaching and development of Purpose Statement, Mission Statement, Value Statement, Positioning Statement, Tag Line
Brand Inspiration Board
Brand Style Board (logo design + typography + color palette + graphics)
Marketing materials (business card + postcard + sticker)
(1) Night at a boutique hotel on Ft. Lauderdale Beach*
(3) Meals each day
(2) Cafecito breaks
Creative cocktail hour
Creative conversations
Water activities
Your own team of consultants, designers, and photographers
NOT INCLUDED IN REGISTRATION
Extra drinks or snacks
Morning beach yoga
Spa treatments
Have a weekend in mind? Complete the form below...
“Be bold, move in the direction of your dreams and make something meaningful.”
