Have you ever stopped to think about your WHY? Not just the monetary reason - money is how you get rewarded for the work you do, it is not the reason you do the work. I'm talking about the reason anyone should care.
To truly connect with your audience, you have to deeply understand Them.
I always wondered how business owners and marketers could sell their products and services to statistics - female, 25 to 35, single, short hair, lives in the city.
It seems evident that...